Programme overview

Study area: Business and Public Management

Study mode: full-time studies, 3 years (6 semesters, 180 ECTS)

Language of Instruction: English

Delivered at:  Faculty of Business

Qualification to be Awarded: Professional Bachelor of Business Management

General description. The Sales and Marketing study programme develops the ability to understand how brand value is created, how customer relationships are built, and how decisions shaping an organisation’s competitive advantage are made. Integrating creativity, analytical skills, and practical experience in real companies while offering international study opportunities, the programme prepares students to operate confidently in a dynamic, data-driven business environment.

Future Career. After successful completion of studies, the graduates will be ready to in marketing, communications departments of various types of organisations, advertising and creative agencies, will have skills and practical experience necessary for the organisation of sales and marketing activities, will be able to be brand managers, sales managers, marketing specialists in the companies both of public and private sectors as well as setting up and running business.

Access to further study. The graduates are entitled to a credit transfer system for entering level one university study programmes, they can choose master’s programmes. The continuation of studies is possible in the study programmes in the field of marketing, business, management in Lithuanian and/or foreign universities.

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Programme structure

1 semester
ECONOMICS: 15 credits 
Microeconomics and Macroeconomics (6 credits)
Business Mathematics and Statistics (5 credits)
Basics of Applied Researches (4 credits)

BUSINESS COMMUNICATION AND NEGOTIATION: 15 credits 
Business English (5 credits)
Professional Communication and Image (5 credits)
Communication Psychology and Negotiation (5 credits)

2 semester
ORGANIZATION AND MANAGEMENT: 15 credits 
Marketing (5 credits)
Management (5 credits)
Accounting and Finance (5 credits)

ENTREPRENEURSHIP: 15 credits 
Business Models and Legal Regulation (5 credits)
Creativity Methods and Tools (5 credits)
Entrepreneurship and Innovation (5 credits)

3 semester
MARKETING MANAGEMENT: 15 credits 
Brand and Consumer Experience Management (5 credits)
Marketing Management and Innovations (5 credits)
Market Analysis and Research (5 credits)

TRADE AND SALES: 15 credits 
Trade Management (5 credits)
Supply Chain Solutions (5 credits)
Data Analytics and Pricing (5 credits)

4 semester
PROFESSIONAL INTERNSHIP: 15 credits 
Business Process Simulation and Visual Tools (7 credits)
Professional Internship in a Business Company (8 credits)

Freely Elective Modules from KK List (7 credits)

5 semester
DIGITAL MARKETING COMMUNICATION: 15 credits 
Media Channel Management (10 credits)
Visual Communication (5 credits)

E-BUSINESS ORGANIZATION: 15 credits
E-Sales and E-Business Law (5 credits)
Digital Marketing Platforms and Tools (5 credits)
Sustainable Business and Business Ethics (5 credits)

or

SALES IN B2B AND B2C MARKETS: 15 credits 
Sales Techniques (5 credits)
Relationship Marketing and Sales Communication (5 credits)
Sustainable Business and Business Ethics (5 credits)

6 semester
FINAL THESIS: 30 credits
Final Project (9 credits)
Final Internship (21 credits)

Admission Requirements

Documents to be submitted

1. Official notarized documents (minimum 50% GPA) of a high school diploma (and university diploma, if any), including an academic transcript.
2. Documents must meet country-specific requirements.
3. Copy of a passport or an ID card.
4. Motivational letter.
5. At least 1 reference.
6. An English language proficiency certificate (IELTS, TOEFL, EnglishScore or PTE) is required. Minimum scores: IELTS ≥5.5, TOEFL ≥75, EnglishScore ≥400 (CoreSkills), PTE ≥59. If applicants do not have such proof, they may take an English language test carried out by Kauno kolegija Higher Education Institution (B2 level required) for a fee of 45 EUR. The test is available only during the admission period. Note: A Medium of Instruction (MOI) letter is not accepted as proof of English proficiency.

All official documents must be presented in either English or the Lithuanian language. Verification from a notary is required for the English and Lithuanian translations of all written documents.

The application will not be considered if some of the required documents are missing.