Programme overview

The study programme is aimed at preparing qualified information technology (IT) specialists who have fundamental knowledge in the areas of design and management of information systems and are able to create and implement electronic marketing solutions based on the application of information and communication technologies.

Why choose this programme?

• The interdisciplinary study programme combines knowledge of information technology and marketing.
• The programme content includes knowledge of the MarTech industry, e-marketing, content marketing, technology innovation management, big data analytics, IoT, and digital brand management.
• The theoretical and practical knowledge is provided in a balanced way, and the programme offers the possibility to implement projects that comply with the Martech concept, develop the ability to identify consumer needs, effectively analyse data flows, and solve challenges in the field of e-marketing.
• The team of lecturers includes not only academics but also highly experienced social partners from IT and MarTech companies.
• IT knowledge and skills are the basis for the MarTech sector’s “remote workplace” career opportunities worldwide.

What comes after?

Graduates of the Marketing Technologies study programme will be qualified for jobs in:

• managing digital information on the Internet,
• managing mobile media and social networks,
• analysing internet user data,
• analysing and designing enterprise information systems,
• creating and implementing efficient solutions in the areas of specialised internet advertising,
• managing projects in large, medium and small enterprises and public enterprises,
• developing innovative marketing models in startup companies.

They will be able to pursue a career in enterprises that operate:

• in the areas of digital marketing,
• internet communication,
• in electronic sales,
• marketing departments,
• advertising agencies,
• news media and technology companies,
• international internet content providers and distributors,
• companies providing marketing analytics services.