Language and AI Management

Programme overview

The Language and Artificial Intelligence Management programme offers a unique opportunity to become a leader in the integration of language and AI. Designed for students interested in both linguistics and cutting-edge AI technologies, this programme prepares graduates to excel as Generative Artificial Intelligence (GenAI) prompt engineers and language professionals, capable of navigating and shaping the intersection of language, technology, and human communication.

With expertise in both English linguistics and the application of AI, graduates will be equipped to work across a wide range of industries—research, security, politics, media, and education. Whether designing AI prompts to optimise machine learning, evaluating content generated by AI, or ensuring the ethical use of language in AI applications, this programme offers a comprehensive skill set for the future of digital communication.

Practical Expertise for the AI Revolution
The programme offers hands-on training in natural language processing (NLP), AI content evaluation, and prompt engineering. Students will learn how to apply their linguistic knowledge to work effectively with AI systems, ensuring that these technologies serve humanity while avoiding errors, bias, and ethical issues.

What Will You Achieve?
Upon completion of the programme, you will have developed the following skills:

• Fluent English proficiency (C1 level): Communicating effectively and critically in English, considering social, cultural, and contextual factors in every interaction.
• Content creation and editing: Producing, editing, and evaluating written, spoken, and multimodal texts, taking into account various cultural and contextual nuances.
• AI content evaluation: Analyzing and identifying issues with AI-generated content, ensuring that it meets high-quality standards and is free from errors or biases.
• Effective AI prompting: Developing strategic prompts that guide AI systems to generate accurate, relevant, and targeted outputs.
• Linguistic analysis of AI-generated content: Using appropriate linguistic theories to evaluate and analyse AI-generated language phenomena at various levels (phonetic, syntactic, semantic, etc.).
• AI ethics and manipulation detection: Applying linguistic knowledge to detect and address unethical content or psychological manipulation within AI-generated outputs.
• AI systems development: Understanding the basic programming languages and tools used in AI development, and being able to contribute to the design, training, and optimisation of AI models.
• Advanced machine learning and NLP: Mastering the technologies and algorithms necessary to ensure effective communication between humans and machines, using the latest natural language processing techniques.

A Future-Oriented Programme
Designed to meet the growing demand for professionals who can combine linguistic expertise with AI, this programme prepares students for a wide range of exciting career paths. Graduates will be ready to lead in the fast-evolving AI landscape, ensuring that language continues to be at the heart of technological advancement.

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