Through training in oral, written and visual communication, media and technology systems, interpersonal communication and negotiation, persuasion and leadership, the Contemporary Communication program develops competent and ethical communicators who lead transformation in public, private and social enterprise, using the interrelated media of today’s global environment.
Program Aims And Student Learning Outcomes
Program Aim 1: Interpersonal Communication: Students cultivate the interpersonal communication skills needed for employment in public, private, and non-governmental sectors.
1.1: Students develop interpersonal skills that exhibit respect and empathy.
1.2: Students learn to assess shared goals, negotiate in order to build support, and exert positive influence.
1.3: Students develop the skills to work in groups with stakeholders from various organizational roles.
1.4: Students demonstrate understanding of their own culture, and appreciate cultural diversity and the role it plays in effective and ethical communication.
1.5: Students understand the relationship between communication theory and practice from a historical and contemporary standpoint, and use their understanding to identify and evaluate current and future trends in communication practices.
Program Aim 2: Communication for Leadership: Students acquire the communication competencies and ethical sensibilities to be transformational Christian leaders in public, corporate, organizational and private contexts.
2.1: Students are ready to encounter environments characterized by functional and cultural differences.
2.2: Students develop the communication and collaborative skills needed to lead positive and holistic social change.
2.3: Students develop skills for effective and ethical participation in the workplace—in management, workplace influence, and conflict resolution—including the appropriate empathy and cultural sensitivity.
2.4: Students understand the communication challenges and opportunities for principled social change.
2.5: Students learn how to find, develop, and deliver communication solutions for current societal problems, consistent with professional ethics and a Christian worldview.
2.6: Students learn best communication practices for how to influence institutions in all sectors of life.
Program Aim 3: Identifying Opportunities for Positive Change: Students learn to use communication to identify change opportunities.
3.1: Students learn how to identify the characteristics and needs of an audience.
3.2: Students apply communication-software-development methodologies to analyze problems, define project requirements, and identify transformation opportunities.
3.3: Students understand the value of research in bringing about social change.
3.4: Students understand copyright and know how to use sources properly.
3.5: Students develop discernment and habits of lifelong learning.
Program Aim 4: Building Communication Solutions: Students develop strong oral, written, visual and digital communication competencies for effective functioning in organizations.
4.1: Students develop strong listening, speaking, and writing skills, and the ability to adapt to target audiences.
4.2: Students learn how to make oral presentations in corporate and social settings using technology.
4.3: Students learn to compose and deliver papers, reports, proposals and other texts.
4.4: Students learn the fundamentals of visual design and learn to produce usable designs and interfaces.
4.5: Students learn to adapt a message to a broad range of media.
4.6 Students learn to use agile and waterfall methods to design and produce software solutions to specific, multi-cultural problems across multiple disciplines.
A major in Communication prepares graduates for employment in a wide variety of positions that require any of the following: strong oral and written communication skills, an aptitude for nurturing relationships, an ability to communicate ideas in engaging and relevant ways to different audiences, an understanding of communication dynamics in private, organizational or public contexts. Such positions can be found in business, politics and law, media and entertainment, education and social work. A degree in Communication allows graduates to be flexible and adaptable to changing circumstances in their professional life. A Communication major can also prepare a student for graduate school in communication studies, information technology or related fields in the social sciences and humanities.
The Corporate Communication module prepares graduates for employment in positions such as public relations or marketing specialist, corporate management, human resources, media relations, account executive, special events planner, communication consultant, speechwriter.
The Information and Communication Technology module prepares graduates for employment in positions such as system and network designer and analyst, information and project manager, communications specialist, solutions architect, technical writer.