How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content?
All these questions and more are introduced, discussed and answered while studying for your undergraduate degree in Communication and Digital Marketing.
This program is great choice for those students, who want to gain interdisciplinary competences and have the choice to work in a variety of sectors. This program covers the topics of communication, digital marketing, management, design and creativity that will be useful in business organizations or creative industries. Creative competences, which this program can provide, are also very important in marketing agencies.
During the studies students can choose to spend two semesters in Germany at Kiel University of Applied Sciences and gain double degree diploma.