Business Management and Marketing

Programme overview

Are you enterpreneurial, full of ideas and dreaming of making them come true? We invite you to an exceptional programme of entrepreneurship and project-based teaching, in which you will be able to practically seek and design business solutions, and apply ideas and knowledge acquired.

Degree awarded: Professional Bachelor’s degree in Business Management
Study field: Business
Duration: Full-time: 3 years
Credits: (ECTS) 180
Language: English

Programme objective: To develop highly skilled professionals open to innovation, creativity and strategic thinking – those, who are able to create their own businesses, manage to adapt to changing market conditions, as well as working in a team, who know the importance of communication and are able to use the latest information and communication technologies.

Programme learning outcomes:  You will learn to communicate in a foreign language, to understand basic economic, management and marketing concepts, identify business models, organise and conduct market research, develop business plans and solve real business issues while shaping your project work skills, to plan and organize the company communication and to use modern marketing techniques, accounting principles. Project-based training is used in this study programme. Thanks to project-based training, you will have a rare opportunity to study – for a period of three years – practical search and simulate business decisions using the knowledge gained. You’ll be ready to:

• tackle the real problems of the company
• analyse the market and customer needs
• take special care to ensure the quality of services
• apply project management techniques and modern solutions.

Career prospects

Upon completion of the Business Management and Marketing degree program you will be able to set up your own business, to manage or to join a well-established business organization. You will be able to work in positions such as sales manager, customer service manager, communications specialist, as well as work in production, trade and service enterprises, personnel, marketing, communications and other functional departments, public relations, advertising agencies.