Programme overview
Magic and business. These words do not seem to have anything in common, don’t they? Of course “magic” means something we do not understand and fail to explain. Whereas “management” stands for technology that helps to materialize something intangible, brings benefits, and is capable to provide employment. In this respect, management is close to magic. Isn’t it magic when we use our limited resources to satisfy our infinite needs?
Nevertheless, management is a practical discipline that analyzes organizational management and control.
Business Management study programme provides students with integrated knowledge of business management and other professional activities. To put it differently, it helps understand the advanced business development processes, such as design and organization of activities, management standards and methods.
Can you imagine in the position of a person responsible for business success? Your task is to recruit right people, manage projects, advertising campaigns, finances, and/or implement information technologies, and many other things and responsibilities that determine you success in a competitive market. We are exposed to a myriad of brands on a daily basis, and we constantly hear about business representatives in Forbes Magazine list. Their success was determined by comprehensive knowledge of business and economics, which helped them materialize their ideas.
Besides classical and modern economic and management theories, this study programme provides fundamental knowledge of the newest technologies, such as information and production technologies, e-commerce, e-marketing. Also, the programme fosters cognition based on business understanding that requires knowledge of economics, business basics, negotiation, finance, and legislation.
Business Management study programme is aimed at those, who see themselves in managerial positions, are interested in business and its processes, are willing to gain modern business management skills. This study programme is an ideal choice for those, who want to accelerate their career, learn about the establishment of business and its management. The comprehensive knowledge in various fields (from finance to communication) develop skills, necessary for running a business venture.
WHAT WILL YOU LEARN?
- Knowledge of economics, management, business management psychology, corporate finance and law, IT basics;
- Knowledge of both traditional and e-business management and design;
- Knowledge of enterprise condition and development possibilities assessment models;
- The ability to carry out an enterprise condition and development possibilities assessment;
- The ability to plan, organize, coordinate business and implement innovative business solutions;
- The ability to prepare, measure and implement business projects;
- The ability to create and develop business.
Students can specialize in one of two areas:
- Business Project Management: Learn to take projects from concept to successful execution
- Marketing: Develop skills to create marketing strategies for contemporary products and services using advanced technology.
In addition to core business skills, the program covers important topics like digital marketing, data analytics, artificial intelligence, business innovation, and sustainability. It specifically addresses the challenges faced by small and medium-sized enterprises (SMEs), such as limited resources and the need for quick adaptation and innovation. The curriculum includes real case studies and hands-on projects that focus on the SME environment.
Main Study Modules
- Business Projects
- Business Process Automation
- Business Analytics
- Business Project Management Standards and Methods
- Marketing Project Management
- Consumer Behaviour and Experience Management
- Marketing Analytics
- Brand and Cross-cultural Communication Management
What will I be able to do?
Graduates of the program will be able to:
- Plan and manage business projects from start to finish
- Use project management methods like Agile, Scrum, Prince, and Lean
- Handle project risks, budgets, and timelines
- Integrate automation tools and digital solutions into business processes
- Analyze business opportunities and manage product life cycles
- Use data analytics for informed decision-making
- Develop and implement marketing strategies for products and services
- Use digital marketing tools, including social media and SEO
- Manage brands and communicate effectively across cultures.
What are my career opportunities?
- Project Manager – leading projects in various business fields
- Marketing Specialist – creating and managing campaigns, analysing results, improving strategies
- Product Manager – developing product strategies, leading teams, ensuring success in competitive markets
- Business Analyst – solving business problems and guiding decision-making with data
- Business Consultant – advising companies on management, product development, and marketing
- Entrepreneur – launching and growing your own business.
Programme structure
https://vilniustech.lt/en/international-students/study-programme/business-management-17049-u-2/
Admission Requirements
https://vilniustech.lt/en/international-students/admission-requirements/
Autumn Intake Deadline
2026-06-15
