Branding and Advertising Management

Programme overview

Have you always been interested in advertising and selling different products? Wish to upgrade your branding knowledge and expand your career options tremendously? Interested in practice-oriented studies responding to the new market needs?

If any of the above questions are appealing to you, join Branding and Advertising Management studies. This bachelor degree responds to a high demand for advertising knowledge and needs in this global and virtual world.

Graduates of the programme will be able to work at TV and production companies, graphic design studios, advertising agencies as project managers or just to work as freelance consultants for individuals / companies with the need to develop branding and promotion strategies on social media.

Programme structure

Study subjects include:

• Advertising Theories
• Advertising Management Strategies
• Fundamentals of Branding and Advertising Business
• Fundamentals of Marketing and Social Networks
• Advertising Ethics and Social Responsibility
• Management of Advertising Campaigns and Projects
• Advertising Psychology
• E-Business and E-Services
• Digital Branding and Advertising Solutions
• Fundamentals of Digital Marketing
• Branding and Modeling Strategies
• Branding Projects Development and Management
• Brand Positioning on Cyberspace
• Opinion Formation Strategies for Brand Strengthening
• Branding and Advertising Design
• Image Management
• Sales Theories and Techniques
• Intellectual Property
• Data Protection
• Theories of Economics
• Fundamentals of Management
• Entrepreneurship and Self-Employment
• Fundamentals of Public Relations
• Sharing Economy
• Human Resources Management

Admission Requirements

Required documents:

• Secondary education diploma or equivalent including final grades
• Document proving English language level

Required level – B1. Assessments of English language proficiency certificates equivalent to level B1:

• TOEFL Paper 477-510
• TOEFL IBT 53-64
• IELTS 4.5-5.0
• PTE level 3

If you do not have a certificate proving your English language proficiency level, you can take the University Online English language level test. You will be able to choose this option while filling in the application. The test is free of charge. Certificate is not required if your native language is English or if your previous studies were conducted fully in English language.

• Motivational letter
• Passport copy

Additional educational documents might be required depending on the country of residence.

Applicants might be required to take entrance examination.

Study form

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