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April 16, 2024

Business Management and Marketing

You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.

 

Get to know the study programme

You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.

Dr. Dominyka Venciūtė. Director of Business Management and Marketing Programme

“Choosing Business Management and Marketing programme will offer students different types of career opportunities after they graduate. You may choose a career in brand management, consumer research or advertising. Also, given that marketing is one of the core functions of every organisation, marketing professionals will be in demand.”

What can I be?

  • Head of Marketing
  • Sales Manager
  • Business Consultant
  • Social networking specialist
  • Project manager
  • Content Creator
  • Start your own business
  • Head of advertising creation

Programme benefits

Focus on Marketing
  • In this program, the main focus will be on marketing, so you will have all the opportunities to become an expert in this field.
Real problems of business enterprises
  • Harvard Business Review business cases are examined during the lecture.
Exceptional professors
  • Lectures are taught by strong academics and business practitioners.
Tangible benefits in reality
  • Consultations with the programme director Dominyka Venciūtė
December 14, 2023

Art Management

This study programme aims to train highly qualified specialists in art management capable of devising management strategies of art organisations, identifying and creatively solving management and marketing problems of art organisations, projects and initiatives, and carrying out collaborative art and business projects. The relevance of knowledge and abilities acquired in this programme is testified by its popularity among individuals working in the sphere of art and culture. They chose the programme because they felt the need to renew their professional knowledge and become acquainted with the latest research and progressive practices in the field of art management.

Why choose this programme?

  •  It is the only one of its kind in Lithuania that is based on the concept of art as a socio-economic phenomenon.
  • The study programme combines the principles of art management and marketing into a holistic unit and enhances the exceptional competencies of the students.
  • The programme’s scope includes professional practice; therefore, the modules are jointly taught by researchers / University lecturers and art professionals. Students can develop a Master’s thesis that covers a project they implemented themselves.

What comes after?

Graduates of the Art Management programme can:

  • occupy leading positions of different levels in private and public organisations engaged in creating, producing, disseminating and protecting art where a good understanding of the art sector and management competencies is required.
  • develop their own businesses as art project managers, organisers of events, art marketing specialists and consultants, artists’ agents, and art and business organisation liaisons.
December 12, 2022

Accounting and Finance / Учет и Финансы (in Russian/English)

The traditional image of Accounting and Finance is a thing of the past! Creative, digitised accounting, sustainable finance management, tax optimisation, organisational value creation, risk management, and assessment of future opportunities all become the work of highly qualified accounting and finance professionals! All of this is offered by the interdisciplinary Accounting and Finance study programme. Equipped with knowledge of national and international accounting standards and principles of financial management, graduates of this programme are able to manage accounting and financial processes, identify new facts and problem areas in accounting and finance and select appropriate problem-solving methods, analyse and forecast an organisation’s finances and evaluate its future prospects, and to assist the organisation’s manager in making informed decisions. Choose precision and learn the modern language of numbers in business!

Why to choose this programme?

• Accounting is a business language, that helps to understand the meaning of numbers and the significant processes that takes place in any company
• Programme prepares highly qualified, innovative financiers that operates creative, digitized accounting, sustainable (green) financial management, tax optimization, organizational value creation, risk management and assessment of future opportunities
• You will be prepared for managing both – accounting and finances
• You will be able to help the managers of the biggest companies to make the right decisions how successfully manage the business
• Every business needs its professional accountant – you will have wide job opportunities and a possibility to choose whether you want to lead a company or manage your own business

Language of instruction: First study year is taught in Russian, from the second-year language of instruction is English.

Career opportunities

Graduates will be able to work as leading specialists in the field of accounting, financial analysts, financial managers, internal auditors in national and international business enterprises, public sector organizations, audit firms, tax, insurance, control, and consulting institutions, financial institutions. They can also independently provide accounting, tax, and consulting services. Graduates have the opportunity to continue their studies in the master’s programs of accounting, finance, economics, management and business administration, and other social sciences.

December 6, 2022

Logistics and Commerce

You probably know that logistics and commerce are instrumental in overcoming business stagnation and crises worldwide. It is a promising industry and service sector that adapts to geopolitical shifts and makes continuous progress. There is a growing demand for professionals who can develop and efficiently manage smart and environmentally sustainable logistics operations, use cutting-edge sales techniques, work with IT applications in logistics and commerce companies, develop competitive and socially responsible businesses in national and international markets, and create and develop their own e-businesses. As long as commerce exists, the need for logistics will persist, and having expertise in both areas is simply perfect! Choose dynamics and pursue a career in the rapidly evolving logistics and commerce sector!

Why Logistics and Commerce programme?

• Logistics and commerce create the comfort of today’s society
• Transport systems connect the whole World – logistics specialists. are needed everywhere, where are transport operations (transportation of goods)
• With the strong knowledge and wide approach, you will become a highly demanded specialist with job opportunities in the biggest logistics and commerce companies
• You will be able to work in domestic or international companies
• You will get the knowledge of economics, management, and entrepreneurship, so you’ll become a professional in the biggest companies, create your own successful business or continue your studies on the MSc level.

Career opportunities

Having completed the study programme of Logistics and Commerce and gained the qualification degree of Bachelor in Business Management, graduates will be able to work as logistics, supply management, transportation, warehousing and transhipment service companies as the coordinators of logistics, intermediaries, representatives, administrators at the logistics, supply management, transportation, warehousing, and transhipment companies of Lithuania, 3PL (third-party logistics model), 4PL (fourth-party logistics model) organizations, agricultural supply and logistics companies, and organizations coordinating these activities, companies operating in procurement of agricultural raw materials, processing and trade thereof, agricultural and logistic facilities, retail sector, and shipment networks, as well as develop own business in logistics and commerce. Upon successful completion, the graduates could continue the second cycle studies in the fields of business and management at Vytautas Magnus University or other Lithuanian and foreign universities.

December 6, 2022

Business Logistics

With the intensive development of international relations and rapid innovation exchange, logistics solutions and the expansion of logistics companies become particularly important in the exchange of goods and services. In Lithuania, the field of logistics occupies a significant part of the economy. Lithuanian carriers and freight forwarders are known and valued far beyond Lithuania’s borders. Large-scale projects are being implemented in Lithuania to strengthen the country’s logistics potential and opportunities. Competent logistics managers are needed to coordinate business activities and projects in the bioeconomy sector. The goal of the study program is to train business logistics specialists capable of creatively applying the results of fundamental and applied scientific research in making and implementing innovative solutions for the improvement and development of the bioeconomy sector and business logistics, especially in rapidly changing business environments. Upon completing this program, graduates will be able to start their own businesses and work as logistics department managers, responsible for managing logistical processes of business enterprises, encompassing both the movement of material goods and related information flows.

Career opportunities

The Program Graduates will be able to work as Heads of Logistics Departments of Business Enterprises in the Bioeconomy Sector, Heads of Logistics Service Providers and their Departments, Logistics Managers of other spheres, Logistics Consultants and Specialists of Logistics Associations, Logistics Consultants and Specialists of other Business Associations. The Program Graduates will be empowered to start and develop a logistics services business nationally and internationally. The Graduates have an opportunity to pursue doctoral studies and obtain a doctorate in social sciences after 4 years of full-time or 6 years of part-time study.

April 28, 2022

Digital Business

According to the latest estimates, digital business will account for nearly 25% of the global economy by 2025, bringing the segment’s total value to approximately $23 trillion. The much talked-about digital transformation of the private and public sectors was gaining steam even before the current pandemic, with employers increasingly preferring candidates with knowledge of IT, software and web development, data analysis, and related fields. As the reliance of business on digital technologies keeps growing, programme graduates will have ample opportunity to work in many diverse fields, ranging from marketing and product management to e-preneurship and web development. Learn digital business in one of the top Lithuanian colleges that provides an excellent opportunity to study in Lithuania in English!

What you’ll learn: 

The digital business programme is unique, bearing only a superficial similarity to other business-related study programmes. During your studies at the Vilnius Business College (VBC) you’ll learn about consumer behaviour and decision-making, how to create and manage online businesses, gain knowledge of applied IT, business strategy and innovation, marketing, and much more.

Study courses include extensive training in the following:

  • Google communications suite (Gmail, Docs, Drive, and Calendar)
  • Microsoft Office 365 tools (Word, Excel, Teams, Outlook, and OneDrive)
  • Video conferencing software (Slack or Microsoft Teams, Zoom, Google Chat, LumApps, and others)
  • Customer Relationship Management (CRM) systems
  • Content Management Systems (CMS)
  • Supply Chain Management software
  • Digital project management tools (Jira, Trello, Monday, Asana, and others)
  • Finance and accounting software (Sage, NepSuite, and others

Aim of the Programme:

We aim to give our students everything they could possibly need in making ideas a reality. Graduates will have extensive knowledge of the economy, process and resource management, digital technology, and socioeconomic problems and opportunities relevant to employers, organisations, and society. The programme is based on interdisciplinary and Project-Based Learning methods that prioritise digital business, business modelling, project development, and learning-by-doing.

 

March 30, 2022

Human Resources Management

The HRM programme is designed for graduates of management, economics, organizational psychology, and other social sciences seeking a career in human resource management or changing their specialization profile. It prepares specialists who are able to assess the needs of the organization’s human resources and competencies of organizations and find appropriate ways to direct the ability of employees to promote the growth of intellectual capital of organizations and increase the added value created by the organization.

Why this programme?

  • The programme meets the needs of modern labour markets, as there is a high demand for HRM professionals who know how to organise activities in a multicultural environment and are able to work in international teams.
  • The professors have accumulated knowledge and competencies that meet the modern challenges of HRM, and the programme attracts lecturers from abroad who allow students to get acquainted with the international practices that exist in the organisations of other countries.
  • An international study atmosphere is created by students who typically come from different countries worldwide.
  • The in-person classes at the university are combined with distance learning.
  • Successful graduates have the opportunity to take part in postgraduate internships at foreign organisations.

What‘s after?

  • Graduates of the study programme work as heads of organisations or departments.
  • They may be HR (human resources) directors, personnel managers or specialists.
  • They may become human resource development (HRD) project managers.
  • Some of our graduates become HR analysts in international and national consulting companies. Vilnius University has created opportunities for students interested in continuing their education to enter the doctoral studies programmes, which are available in the English language. In addition, the best of our graduates might be offered employment at the university.
March 30, 2022

Business Process Management

A vibrant and dynamic business environment requires professionals ready for the contemporary challenges of market globalization. A holistic approach is essential for specialists who need to combine various dimensions and concepts of the research and analysis, methods and models for data-driven evaluation of business processes. At the same time, these experts need a sharp eye for various projects development focused on innovative products and the growth of business value.

A distinctive feature of the study programme is the consideration of the cultural contexts of global business processes. To prepare universal specialist study programme content is directed to gain customers and staff management qualifications in a multicultural business environment. Besides processes operation, these specialists develop competence to follow global tendencies of sustainable development in the context of the environmental impact of the business.

Significant demand for professionals in this area and acquired knowledge opens possibilities to find a job in business companies and public sector organizations worldwide. During your studies, you will get an opportunity to spend a semester in the best universities abroad. After successful graduation, you will get a chance to go for a 6-months international internship in a company.

March 23, 2022

Business Leadership

OVERVIEW

Degree Master of Business Management
Length, structure 1,5 years (3 semesters) graduation is finalized with the defense of Final project

Detailed curricula 

Entry Requirements To this programme applicants are accepted from all fields of studies without special background in Business or Management.

WHAT IS THE PURPOSE OF THIS STUDY PROGRAMME?

To train Master’s degree holders in management, who are able to creatively apply a novel knowledge of engineering economics and management thus seeking to effectively manage economical and managerial processes in the changing environment, to create value for consumers and to be ready for implementation of scientific research and self-improvement throughout lifelong learning.

WHAT WILL STUDENTS LEARN?

  • To know contemporary management and leadership theories; the ability to apply them to innovative business decisions and implement it by mobilizing groups adapting to fast-changing conditions of the global environment
  • The ability to apply knowledge of modern entrepreneurship, learning organization and leadership in the context of sustainable development creating conditions for employees to reveal initiative and creativeness; the ability to prepare innovative business decisions and implement them while competing with the exceptional potential of the leader.
  • The ability to plan and execute applied research on business reasoning, development, and organisation integrating modern management theories and main professional skills by choosing the most suitable leadership model in the dynamic, uncertain business environment
  • The ability to convey scientifically based knowledge to business experts, and similar, systematically transmit evaluation results, while having critically and complexly assessed the quality of economic and business management results using the principles of professional ethics; the ability to formulate and submit socially responsible offers
March 23, 2022

Transport Logistics

One and a half year long (3 semesters) master’s degree programme.

 

Degree Master of Business Management
Length, structure 1,5 years (3 semesters) graduation is finalized with the defense of Final project

Detailed curricula 

Entry Requirements To this programme applicants are accepted from the fields of: Logistics, Business Logistics, Business Administration, Transport Management, Business Management.

WHAT IS THE PURPOSE OF THIS STUDY PROGRAMME?

The aim of the programme is to prepare and educate a professional of transport management and logistics – Master of Business Management, who would be able to evaluate the economic operations and events of transport management and logistics, analyse and present the information, plan and carry out scientific research in the field of transport and logistics, competently assess their results and apply them in practice, make independent decisions related to the management of processes of transport and logistics, hold a managing position in various business companies and state institutions; graduates will be able to reason creatively and critically, as well as maintain their professional competencies obtained at the university or scientific research institutions and learn independently throughout life.